Business and society corporate strategy

A decade or so ago, socially responsible investing SRI encompassed two primary approaches. Third, standards are being developed for which environmental, social, and governance commonly referred to as ESG topics are financially material by industry, and data on company performance in these areas is becoming more available and reliable, increasing transparency and drawing more scrutiny from investors and others.

Today, however, investing with a focus on social and environmental factors is going mainstream, and investors are deploying many additional SRI strategies. Companies that are able to seize such opportunities while addressing potentially TSR-destroying activities increase the likelihood that they will grow and thrive over the long term.

Instead, they must use their core business—and the scale advantages it offers—to create both positive societal impact and business benefits. A strong track record in contributing to society can energize the workforce and give a company an edge in the ongoing war to attract, engage, and retain talent.

But when these activities are not done well or are done to excessthey can actually be a drag on TSR, putting them in the upper-left quadrant. Opening Up New Markets.

Total Societal Impact: A New Lens for Strategy

For the purposes of this report, the technology industry includes software, information, and internet companies. The second was impact investing, which involved relatively small investments in the private markets that would support an explicit social or environmental objective.

Kastrapeli, The Investing Enlightenment: Every company has positive and negative economic, social, and environmental effects on the world. While a separate group of ESG experts does communicate directly with companies on issues these specialists believe are significant, such conversations do not generally happen in a regular and scheduled fashion.

Because of the scarcity of data on certain ESG topics in the technology industry, we were unable to do a quantitative analysis.

If well executed, this approach enhances TSR over the long term by reducing the risk of negative events and opening up new opportunities. This culture has its roots in an industrial structure dominated by family-owned enterprises and a regulatory environment for large companies that is more alert to maintaining the balance among these constituencies than in the US.

Consequently, most of our findings relate to how companies operate their business, not to the actual product or service they create.

The overall share of SRI investing varies quite a bit regionally. That can translate into increased sales and even premium pricing on certain products for certain market segments, a powerful benefit in particular for the consumer goods industry. To help answer that question, we have gone deeper and identified the link between individual ESG topics and financials in specific industries.

BCG research has found that corporate longevity has plummeted. Second, the TSI lens leads companies to spot completely new opportunities—both internal and external. Consequently, companies find that activities that previously boosted TSR in the short term, but had a negative impact on society, ultimately become a drag on TSR.

Company activities are often presented in a 2x2 matrix to illustrate how much they contribute to each.– The value of the paper rests in its dialogue of CSR in the context of corporate strategy and global business.

With few exceptions, CSR and strategy have been given short shrift in the literature. Thus, by expanding an important component of corporate strategy and placing it in a global context, the paper properly expands on an essential.

Business & Society aims to be the leading, peer-reviewed outlet for scholarly work dealing specifically with the intersection of business and society. We publish research that develops, tests and refines theory, and which enhances our understanding of important societal issues and their relation to business.

Now, however, corporate leaders are rethinking the role of business in society. Several trends are behind the shift. First, stakeholders, including employees, customers, and governments, are pressuring companies to play a more prominent role in addressing critical challenges such as economic inclusion and climate change.

The role of business in society is a legitimate aspect of business leadership. It is not in conflict with growth or profitability, but an integral part of successful management practice and sustainable business building.

In this article, we propose a new way to look at the relationship between business and society that does not treat corporate success and social welfare as a zero-sum game. Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network.

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Business and society corporate strategy
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