Preferences for music, entertainment, exercise, eating habits or leisure time activities change with time, creating new needs or lessening past needs. Today, the pace of technological change constantly provides opportunities for new products.
Megatrends Most of the forces discussed here will only affect certain segments of consumers and businesses.
Tata Motors is in collaboration with Fiat and Ford. For example, a major reason that China is seen as an attractive market is a rapidly growing Chinese middle class that desires an increasing range of consumer goods.
Introduction Tata motors is headquartered in India and they are the market leader in India. However, in an economic expansion, job security makes people more willing to spend their disposable income.
Some historical megatrends might be the printing press, the incandescent light bulb and the telephone. Demographics Businesses need to be aware of changes in the general population.
Is the age distribution changing? Changes in these core beliefs affect consumer purchases. They also ship to other parts of the world and market themselves as manufacturers of cheapest car; Tata Nano. If your customers use disposable income to buy your product, knowing where you are in the economic cycle helps you plan production.
The government says that earlier the industries were taking off lands from farmers and in a way causing more harm than good that is why the government had to push them out but now that they have implemented laws to ensure the safety of rights of farmers they are ready for industrialization to take over.
Major changes in ethnicity are critical to identify. Environmental Factors When Tata came up with Tata Nano, which is the cheapest car in the world, it became all the more necessary to understand and analyze the environmental effect of these additional 14 million vehicles on the roads of Mumbai.
This makes consumers less willing to spend their disposable income. They can increase or decrease the need for your product, or create entirely new product needs.
Economics In a recession, people lose jobs, or worry about that happening to them. Economic Factors The economic conditions that effect the automobile business include but are not limited to: In order to promote the skills and talent of youth Tata Motors has collaborated with training institutes, special attention is given to women in order to empower them and train them to work side by side with men.
Once taboo, single-parent families are now considered mainstream and are growing, creating a whole new set of product needs. It has filed for 7 patents. This will help in streamlining activities and fasten the process of advancement and development at Tata Motors. New target markets might be created or old ones changed.
Nano manufacturers say that through this car now everybody can own a car, instead of making a case for pollution people should appreciate the fact that Tata feels for the common man, it is just like preventing fast food chains from selling food because the kind of food they sell make people fat and increase their chances of having a heart attack.
It will definitely increase the congestion of traffic on roads which are already overcrowded. It has been responsible for providing engine development and support services.Feb 25, · Check out our top Free Essays on Tata Motors Micro Macro Environmental Factors to help you write your own Essay 5 Pest analysis External macro environmental Tata Nano, lowest car which is ever produced in the world.
The standard version of this car has priced at Rs, (US$ ). Macroenvironmental analysis india 1. Presented By Rajalaxmi, Sweta, Danish 2. Macro environment The major external and uncontrollable factors that influence an organizations decision making, and affect its performance and strategies.
This the comprehensive PESTEL or PESTLE analysis of TATA Motors which explains the external factors have impact on the company. Introduction. Tata motors is headquartered in India and they are the market leader in India.
In JanuaryTata Motors induced a new Car that is Tata Nano. Tata Nano has been consequently launched, as it planned before, in India in March It signifies the global automobile industry, the price of the car is affordable and it is only Rs million.
The Important factors comprising the Macro Environment of Marketing are Demographic, Economic, Socio-Cultural, Natural, Technological and Political-Legal.
Influence of each factor shall be discussed in detail in the following parameters.5/5(1). Tata motors is the first car manufacturing company to produce the cheapest road car in the world the Nano, which is priced at approximately $ which has made a great difference in India where the booking of these cars are filled up even before the cars are commercially manufactured.Download